Spanish artist Borondo was recently in the US. He painted a mural in Jacksonville (Florida), organized by the Art(Re)Public mural project.
About The Mural
Entitled “Show”, the mural is based on a 1967 work of philosophy and critical theory book “The Society of Spectacle” (La société du spectacle) by French philosopher Guy Debord, in which the author develops and presents the concept of the Spectacle.
The mural depicts the image of a theatre interpreting Debord’s idea which is a critique of contemporary consumer culture and commodity fetishism, dealing with issues such as class alienation, cultural homogenization, and mass media. When Debord says that “All that was once directly lived has become mere representation” he is referring to the central importance of the image in contemporary society. Images, Debord says, have supplanted genuine human interaction.
About The Artist
Gonzalo Borondo was born in Spain 1989. He grew up in Segovia, and at a very young age he used to paint the hallways of their house. In 2003 he moves to Madrid where he strengthens his relationship with Graffiti and the street becomes the place of expression. After he starts visiting the studio of his “master” Jose Garcia Herranz, he discovers the pleasures of experimenting with different techniques and exploring the old masters of painting.
In 2010 he was invited for the first time to a public art festival in Istanbul and started to deal with large scale wall surfaces. Since then he has made numerous public interventions around the world. Since 2012 he has been exhibiting projects in galleries and museums all over Europe, where he expresses himself through paintings and multimedia installations. In 2015 Borondo inaugurated “Animal”, his solo exhibition entirely realized in London, which unveiled a large body of work, mixed with different media and techniques.
Images: Iryna Kanishcheva