BLOOP Festival, the Ibizan avant-garde event based on the ethos “Art is for everybody” will come back to the white isle for its 8th consecutive edition kicking off August 23 until September 8 2018. Prior to the launch a colossal preview mural landed in the heart of Ibiza based on this year’s festival’s theme, HOPE.
Alfalfa‘s contribution to BLOOP Festival’s OpenAir.Gallery, a project that consists of over 25 murals across the island, is titled “Hope for those who need it the most”. After the recent plight of the Mexican families by Trump administration’s zero tolerance immigration policy and long-lasting Syria’s instability, a creature with a child’s face stands firm in Ibiza astonishing and capturing the attention of pedestrians. The OpenAir.Gallery is a long term project that aims to convert the entire island into a true outdoor gallery. BLOOP’s Gallery was one of the first of its kind and continues to grow its collection.
As a quick starter, BLOOP sends a free application called The OpenAir.Gallery App based on augmented reality technologies. A revolutionary app for our ways to enjoy street art, bringing it closer to everybody, anytime and anywhere. It recognizes the murals instantaneously by a camera of a cell phone via augmented reality, simply by setting the camera on the artwork (the actual piece or simply a photo of the mural). All information regarding the mural or installation is visualized; name of artist, year, title and its geolocation. Start your whole new street art experience from here!
This Festival dedicated to a universal audience showcases art that is comprehensible for everybody. The 2018 HOPE edition will be new technologies leaning such as VR, AR, interactive installations, video mappings and other new arts in addition to the disciplines that have been exhibited in the previous years, i.e. installations, sculptures, photography, workshops for children, expositions and more.
Stay tuned to see what he is up to this year, and a complete program and artist roster will be announced on the SAUS website closer to date!
